It seems that many business-owners are leaving their online brand reputation in the hands of younger interns or 'millenials' within their organisations because they understand or use the technology more than senior management and have no qualms about posting anything from press releases and company updates to photos of cats or dogs (which we've seen a lot of this week!) and spurious hashtags which don't remotely relate to your business or brand.
The alternative is paying more to outsource to agents (like us) who have a deeper understanding of the principles behind business, content creation and social media strategy. Who understand the importance of your brand reputation, tone of voice and credibility. Agents who also have greater experience of using social media platforms and technology for business, to achieve real measurable results which actively benefit your business and a return on your investment.
So given the choice, which approach do you think would be more beneficial to your business in the long-run?