In the wake of Rami Malek winning an Emmy for Outstanding Lead Male Performance for his role in Mr Robot and an online discussion I had yesterday about disruptive thinking for business, I had a few thoughts I wanted to share with you about social media campaigns and not making your audience feel numb or indifferent.

A recent study shows that people who post fitness routines, maps of their runs or photos of their 'gains' to Facebook specifically, may actually be addicted to social media attention due to a lack of it elsewhere in their lives. Interestingly, there is absolutely no link to narcissism. ​