SOCIALLY-M
  • HOME
  • MY STORY
  • BOOK ME
  • Contact
  • WORK
  • TESTIMONIALS

ARE YOU ADDICTED TO ATTENTION OR BELONGING?

21/9/2016

0 Comments

 
Picture

WE'RE EXPECTED TO BELONG AND NOT BE UNIQUE ANY MORE

A recent study shows that people who post fitness routines, maps of their runs or photos of their 'gains' to Facebook specifically, may actually be addicted to social media attention due to a lack of it elsewhere in their lives. Interestingly, there is absolutely no link to narcissism. ​
Apparently it's more likely to be linked to psychological triggers in respect of having done something they see as being good and therefore expecting praise or recognition of that act. There are also tentative links here in respect of childhood attention.

It's a fascinating piece of work, but reading through, it occurred to me that it was very much attempting to rationalise and then almost demonise the practice. Or somehow trying to suggest that these people were broken on some level.

Could it also just be that they're proud of their achievement? Because they've worked hard and feel good about themselves? It seems to me that more and more research I read suggests theories for social media behaviour based on negative connotations which tries to pigeon-hole people into named or branded categories.

In 2008 Seth Godin published his book 'Tribes : We need you to lead us', about how people on social media are hungry for connection, belonging and meaning. His theory being that anyone could collect a tribe of like-minded people behind them to start a movement, achieve a goal or indeed, raise themselves up.

I read that book in 2010 and thought it was fantastic. Today I think it's a little negative and may be the reason why brands and businesses make a point of making their audiences fit into separate categories. It's no longer about building one tribe, but about building many,  offset against each other. Think in terms of your either Apple or Android for example.

But at no point does any of this celebrate the individual. The uniqueness of people and how they interact on social, instead of being herded into channels or pens like social media sheep. It's 8 years since Seth Godin wrote Tribes, yet this research published in 2016 is still trying to achieve the same thing, in an increasingly negative way.

Perhaps our thinking needs to evolve? Perhaps brands and individuals need to take the next step in accepting customer uniqueness? Perhaps we all need to stop binning each other off into categories?

I challenge you all to do one thing every day that celebrates someone's uniqueness on social media. One thing that liberates someone from a 'tribe' that they've been unfairly labelled with.

And tell someone about it. Hell, tell everyone about it.

Yours Socially


M

0 Comments



Leave a Reply.

    RSS Feed

    Archives

    April 2019
    March 2019
    December 2017
    October 2017
    September 2017
    August 2017
    May 2017
    January 2017
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    November 2014
    August 2014

Powered by Create your own unique website with customizable templates.
Photos used under Creative Commons from symphony of love, CalypsoCrystal, Mark Hodson Photos, Dai Lygad, Epicantus, Spencer E Holtaway, hamza82, See-ming Lee 李思明 SML, symphony of love, garryknight, Lord Jim, planeta, Steve Snodgrass, Celestine Chua, Neville92, various brennemans
  • HOME
  • MY STORY
  • BOOK ME
  • Contact
  • WORK
  • TESTIMONIALS