ARE WE TOO OBSESSED WITH VANITY METRICS & ATTACHING A MONETARY VALUE TO EVERY ACTION WE TAKE ON SOCIAL MEDIA?
I'm a massive fan of rugby, both playing and watching the sport. It has a whole set of values, both on and off the pitch, which I haven't experienced in other sports. It also has massive team camaraderie that is hard to beat. There's a lot we can learn from this team effort and apply it to our social media strategy.
ONE OF THE BIGGEST CHALLENGES SOCIAL MEDIA IS FACING IN 2017 IS CONTENT FOR CONTENT'S SAKE.
One of the biggest challenges social media as a whole is facing in 2017 is content for content's sake. I had discussions with potential clients this week who simply wanted me to "just post 20 things a day that are somehow related to our business". Unfortunately, I had to turn their business down...