Growth Hacking has become a buzzword banded around the internet wantonly in the last few years, with some claiming it can change your business into the Uber of tomorrow, overnight. So why is it so maligned and misunderstood?​

If you ask anyone who works in the online world where to start building the bones of any successful digital strategy, they'll repeat the words that Bill Gates first uttered in 1996; "Content is King". They'll also tell you other things, like 'distribution is Queen'. But very few people tell you how both King and Queen rule...