As anyone who works with social media will tell you, it's a long game and you have to play it that way for a reason. There are very few immediate or quick wins, everything comes down to setting your goals up front, building your strategy and tone of voice, and seeing it through consistently. As someone who made plenty of personal mistakes with social media when first introduced to it around 10 years ago, I am living proof that you need to exercise patience and caution just like you would with any other aspect of your life or business.
The temptation for many who are just starting to build an online presence is to rush headlong onto every single platform, post as much as possible, engage with as many people as possible and watch your following, business and fame skyrocket over night. That's the lure of virality, but unfortunately for the vast majority of smaller businesses that approach is simply not sustainable and the results that many expect overnight are much more elusive than they initially thought. In my experience, virality should never be the goal, but is often a nice side-effect of getting your presence right in the first place, which takes patience.
So instead of rushing into social media for your business like a hormonal teenager in their first 'serious' relationship, let's take a step back and work on how it's far more sustainable to be patient and much better for your health too. How by being prepared in advance you can become less likely to make hot-headed mistakes and by sticking to your core values and original goals, you'll avoid getting stressed, frustrated and impatient. All of which lead to mistakes. Mistakes which can have a detrimental effect on your business, brand and personal reputation. Mistakes that can take a long time to recover from. After all, much like 'The North' in HBO's Game of Thrones television series, the internet 'remembers'.
So take a few deep, cleansing, breaths and join me in exercising a few of the following tips to help ensure that your social media remains constructive for your business:
Above all, just take your time. Learn at your own pace and try different post techniques when you're ready and comfortable. Don't feel that you have to do the same as other brands or businesses. If you're not sure, just ask someone or me. Do what works for you and in the words of Guns 'n' Roses; "take it slow and it'll work itself out fine, all we need is just a little patience."
Bonus points if you just read that last line in the voice of Axl Rose in your head.