Vine launched in January 2013 and was Twitter’s early foray into digital video. When Vine debuted, mobile video wasn’t really a thing. YouTube’s audience was mostly on desktop, Snapchat was only a messaging app, Facebook’s autoplay video product was only a month old and Instagram was only for photos. As of today it has 200 million monthly active users and 39 million vine videos uploaded.
SoundCloud is a global online audio distribution platform based in Berlin, Germany, that enables its users to upload, record, promote, and share their originally-created sounds. According to the company’s data the service attracts more than 175 million unique monthly listeners, while content creators have uploaded 125 million tracks, which equates to approximately twelve hours worth of audio every minute. Kickstarter is an American public-benefit corporation based in Brooklyn, New York, which has built a global crowdfunding platform focused on creativity. The company’s stated mission is to help bring creative projects to life. To date it has reportedly received more than $2.3 billion in pledges from 10.1 million users to fund 257,000 creative projects, such as films, music, stage shows, comics, journalism, video games, technology and food-related projects. Dropbox is a file hosting service operated by American company Dropbox, Inc., headquartered in San Francisco, California, that offers cloud storage, file-sharing and client software. It allows users to create a special folder on their computers, which Dropbox then synchronises so that it appears to be the same folder (with the same contents) regardless of which device is used to view it. Files placed in this folder are also accessible via the Dropbox website and mobile apps. To date 500 million users upload 1.2 billion files on a daily basis.
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