LITERACY REMAINS IMPORTANT, BUT HOW WE CHOOSE TO EXPRESS OURSELVES MAY BE MORE SO.
I stumbled upon this image taken by photographer Brett Jordan today, which got me thinking. Yesterday's announcement that Twitter is trialling a higher 280 character limit for tweets, instead of the traditional 140 will mean that we don't have to think about how to make our posts more succinct or design them with brevity in mind.
WHAT KIND OF MESSAGE DOES IT SEND WHEN WE SHARE THE SAME CONTENT OVER AND OVER AGAIN?
This morning I listened to an online seminar about how recycling your content is essential to a successful social media presence. I hadn't planned to, but I ended up listening to the whole thing, mainly because I felt it was complete and utter bullshit.
THERE ISN'T REALLY ANY MAGIC OR MYSTERY ABOUT IT, BUT MORE A SET OF SHORTCUTS, HINTS OR TIPS TO FAST TRACK YOUR ACHIEVEMENTS.
Growth Hacking has become a buzzword banded around the internet wantonly in the last few years, with some claiming it can change your business into the Uber of tomorrow, overnight. So why is it so maligned and misunderstood?
IT'S VERY EASY TO GET OVERWHELMED WITH WHAT YOU'RE 'SUPPOSED' TO DO AS FAR AS GOOD PRACTICE GOES.
If you ask anyone who works in the online world where to start building the bones of any successful digital strategy, they'll repeat the words that Bill Gates first uttered in 1996; "Content is King". They'll also tell you other things, like 'distribution is Queen'. But very few people tell you how both King and Queen rule...
IT'S PERFECTLY FINE TO FLY BELOW PEOPLES' RADAR, AS LONG AS YOU'RE GETTING THE JOB DONE. YOUR WORK IS LIKELY TO DRAW THE ATTENTION FOR YOU.
When you're building and maintaining an audience or client base through social media, it's easy to assume that declining reach and less visibility isn't going to help. But author David Zweig argues that people who attract less attention might actually have something important to teach the rest of us.