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salvatore's

SALVATORE'S BAR

As one of the world’s leading bartenders, Salvatore Calabrese is an award-winning global powerhouse – a consultant for select brands, a sought-after judge for worldwide competitions, and former President of the United Kingdom Bartenders’ Guild. His best-selling books and barware products exemplify the quality, talent and experience he brings to the industry.

Known for his flair, style and presence, Salvatore is also responsible for the world’s most expensive cocktail, mixed at Salvatore's Bar
 in Mayfair and worth £5,500 per glass. Salvatore’s Legacy is also the world’s oldest cocktail, containing rare liqueurs with a combined age of 730 years. The legacy, like the 'Maestro' himself, is something a bit special.

CONSULT

Working with the Maestro and his marketing team Matt developed ideas and strategy for social media channels that would exemplify the spirit and passion which Salvatore has for his craft and the unique customer experience the bar offers.

CREATE

Matt built the social media channels for the bar from scratch and created a tone of voice to resonate with clientele as well as making the bar more accessible to non-members and the general public.

MANAGE

Matt took on the day-to-day running of the accounts as the Maestro is a busy man! It was important for him to maintain Salvatore's high standards of customer care, exceptional service and experience.

ANALYSE

+2.9k online audience
+2.8k monthly check-ins
+30k monthly impressions
+4.3k monthly interactions
Salvatore's Bar, with it's marble top and shelves of liquid history
Cocktails In The City, Salvatore's talented barmen, sponsored by Campari, bring a taste of the bar outdoors
The bar continues to collect awards for the unique experience it offers visitors
Afternoon tea with 'a twist and a tail' was launched in 2014 with a supporting social media campaign.
Beautiful photography captured Salvatore's unique cocktail recipes
The spectacle of making cocktails provides a unique experience for customers to share
Matt used social campaigns and unique hashtags for the 4th July celebrations
Salvatore's Bar always enjoyed visits from his celebrity friends, from Raymond Blanc to Pamela Anderson
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