I'm Matt Jackson also known as Socially-M, an award winning social media consultant specialising in organic social media for business, corporate training and event speaking. I am also recognised as a leading voice in the creative and content media industry, both online and when lecturing at business schools or delivering bespoke keynote speeches across various industries.
In 1998, I embarked upon a corporate career in Customer Service. where I worked my way up through the departments of a FTSE 100 company. My experience there included Public Relations, Corporate Communications, Customer Service Management, Web Content and eCommerce. Towards the latter end of this career, I became heavily involved in digital and social media, heading up projects to create social channels for many of the company's brands and leading the strategy for how they could be used to better communicate with customers and meet business goals. My results are still evident today, with over 10 million followers connected to the business.
During this time, I also started several of my own social media projects, practising the craft of growing communities, identifying and providing content for online audiences and using the emerging technologies and channels to experiment with how they could best serve both business and customers alike. By 2010 I had already created several successful online businesses in my spare time and decided to leave the corporate career behind and start out on my own. Socially-M was founded later that year as a consultancy that would enable me to share best practice with business clients as well as hone my unique approach to social media strategy, which I was consistently sharing online with people. Under the guise of 'Socially-M', a nickname gained from how I signed off my emails (Yours Socially, M), I have built a solid reputation as a reliable and effective one man social media agency.
My work ethic and unique views when it came to the application of social media, earned me the opportunity to work with the world famous Playboy Club in London, where my expertise was leveraged to build a social-first culture amongst the employees of the casino, restaurant, bars and infamous members club. I helped their understanding of using their amazing events and parties to spread more of a unified brand proposition across their social media landscape, as well as proving beyond any doubt that social media could be used to ensure their membership was always over subscribed and their venue filled with customers. Due to my work in the first few years, I remain a trusted Agency Partner with them today.
Since launching my own consultancy business in 2010 I have already been named in the UK's Top 50 Most Powerful Social Media Influencers by City AM, London's daily business and finance newspaper. I also feature in the top ten of Market Me's Top 500 UK Social Media Marketing Agencies and again in the top ten of The Directors Centre's Top 50 UK Social Media Agencies. Online engagement measurement company Klout featured me in the Top 1% of Global Social Media Experts and in the Top 1% of Global Growth Hacking Experts. I have been recognised by Klear.com for being in the Top 5% of Online Influencers for Social Media & Marketing. I have been nominated by Social Day as a finalist in their Social Media Marketer of the Year 2018 awards. More recently I won Social Media Agency of the Year 2020 in the Corporate Live Wire Global Awards 2020, I’ve won Hampshire Social Media Agency of the Year 2020 in the prestigious Media Innovator Awards 2020 presented by Corporate Vision Magazine and Hampshire Social Media Agency of the Year 2021 in the Corp Today Magazine 2021 Global Business Awards.
My wealth of experience has also seen me become an educator and speaker. Whilst coaching executives on their personal channels, brand practice and business use of social media, I have been a faculty member of the PopUp Business School, working around the UK to help people start businesses and use social media to compete with larger organisations. I have spoken at the prestigious Henley Business School, Microsoft's UK Campus, Queen Mary's College and numerous other educational institutions, sharing my social media experiences, ideas and knowledge. Thanks to my laid-back, friendly and familiar delivery style and my passion for social media, I continue to be booked to talk all over the UK, in Europe and Africa. Most recently I have spoken at The Public Services Communications Forum 2020 in Manchester, The Public Sector Communications Social Media Conference 2020 in Sheffield and The Nigerian Teacher's Union Social Media Seminar 2020 in Nigeria.
I have also been asked to write features for Hootsuite, Comms Axis and many other UK publications, both online and in print. I am often also asked for opinion and sound byte on radio and television.
More recently, I have also taken a position with Perins Academy in the UK, working with children with special educational needs, teaching GCSE media to high school children and providing guidance to the school faculty and board on business and social media issues.
I continue to speak at events and am always keen to speak more, any enquiries should be submitted to firstname.lastname@example.org