ADVOCATE FOR SOCIAL-FIRST CULTURE IN BUSINESS & EDUCATION EDUCATOR, CONSULTANT & SPEAKER FOUNDER OF SOCIALLY-M
Matt Jackson is the Founder of Socially-M, a consultancy specialising in organic social media for business, and also a secondary school teacher, teaching GCSE students Media. He's also recognised as a leading voice in the creative and content media industry, both online and when lecturing at business schools or delivering bespoke keynote speeches across various industries.
In 1998, Matt embarked upon a corporate career in Customer Service. where he worked his way up through the departments of a FTSE 100 company. His experience there included Public Relations, Corporate Communications, Customer Service Management, Web Content and eCommerce. Towards the latter end of his career, he became heavily involved in digital and social media, heading up projects to create social channels for many of the company's brands and leading the strategy for how they could be used to better communicate with customers and meet business goals. His results are still evident today, with over 10 million followers connected to the business.
During this time, Matt also started several of his own social media projects, practising the craft of growing communities, identifying and providing content for online audiences and using the emerging technologies and channels to experiment with how they could best serve both business and customers alike. By 2010 he had already created several successful online businesses in his spare time and decided to leave his corporate career behind and start out on his own. Socially-M was founded later that year as a consultancy that would enable Matt to share best practice with business clients as well as his unique approach to social media strategy, which he was consistently sharing online with people. Under the guise of 'Socially-M', a nickname gained from how Matt signed off his emails (Yours Socially, M), he built a solid reputation as a reliable and effective one man social media agency.
His work ethic and unique views when it came to the application of social media, earned him the opportunity to work with the world famous Playboy Club in London, where his expertise was leveraged to build a social-first culture amongst the employees of the casino, restaurant, bars and infamous members club. He helped their understanding of using their amazing events and parties to spread more of a unified brand proposition across their social media landscape, as well as proving beyond any doubt that social media could be used to ensure their membership was always over subscribed and their venue filled with customers. Due to his work in the first few years, Matt remains a trusted Agency Partner with them today.
Since launching his own consultancy business in 2010 he has already been named in the UK's Top 50 Most Powerful Social Media Influencers by City AM, London's daily business and finance newspaper. He also features in the top ten of Market Me's Top 500 UK Social Media Marketing Agencies and again in the top ten of The Directors Centre's Top 50 UK Social Media Agencies. Online engagement measurement company Klout featured Matt in the Top 1% of Global Social Media Experts and in the Top 1% of Global Growth Hacking Experts. He has also been recognised by Klear.com for being in the Top 5% of Online Influencers for Social Media & Marketing.
His wealth of experience has also seen him become an educator and speaker. Whilst coaching executives on their personal channels, brand practice and business use of social media, he has been a faculty member of the PopUp Business School, working around the UK to help people start businesses and use social media to compete with larger organisations. He has spoken at the prestigious Henley Business School, Microsoft's UK Campus, Queen Mary's College and numerous other educational institutions, sharing his social media experiences, ideas and knowledge. Thanks to his laid-back, friendly and familiar delivery style and his passion for social media, he continues to be invited to talk all over the UK, in Europe and Africa.
Matt has also been asked to write features for Hootsuite, Comms Axis and many other UK publications, both online and in print. He is regularly asked for opinion and sound byte on radio, television and in print.
More recently, he has also taken a position with Perins Academy in the UK , teaching GCSE media to high school children and providing guidance to the school faculty and board on business and social media issues.