INSTEAD OF SPECULATING, ABANDONING ALL HOPE OR PAYING THROUGH THE NOSE FOR ADS; LET'S THINK ABOUT WHAT WE KNOW
It's one of the things that I get asked about the most these days and it seems that everyone has noticed it, from home-businesses, local bands to small-businesses and big brands. "Why aren't all our followers seeing our posts and why isn't my page gaining followers anymore?"
WHETHER YOU'RE PLANNING ON CONQUERING WESTEROS, PLAYING A GAME OF CHESS OR SITTING DOWN TO WORK OUT WHAT YOU'RE DOING ON SOCIAL MEDIA, THERE'S A FEW THINGS YOU NEED TO CONSIDER
In the Game of Thrones, you win or you die. Fortunately, playing the social media game doesn't have quite such dire consequences, but they should be treated seriously. Brand reputations can die just easily online and it's not just simply a question of turning up on social channels and ruling.
EVAN WILLIAMS, FOUNDER OF TWITTER DIDN'T THINK HASHTAGS WOULD EVER CATCH ON. 10 YEARS LATER HE'S BEEN PROVED WRONG. HAPPY #HASHTAG10!
Before Twitter came along and added the #hashtag to our growing lexicon of social media terms, no-one really understand what the point of the hash key was on our keyboards. Some may still not understand. But 10 years ago today, Twitter transformed it's use, allowing users to tag tweets. But it almost didn't make it to Twitter.
WE'VE ALL BEEN TOLD THAT 'ABSENCE MAKES THE HEART GROWN FONDER', BUT IS THE ULTIMATE SOCIAL MEDIA ACCOLADE THAT YOU'RE MISSED WHEN YOU'RE NOT THERE?
As someone that works within social media, I talk a lot about building up a social media presence, about being present for your audience to engage with and about building communities who are interested and invested in you, your content, your brand or your business. So what happens if you suddenly disappear off the face of social media?
ONLINE HATE CRIMES SHOULD BE TREATED JUST AS SERIOUSLY AS ABUSE COMMITTED FACE-TO-FACE ACCORDING TO EXPERTS
In a welcome move today, the UK's Crown Prosecution Service has released new guidelines for Police and prosecutors to ensure that online or social media 'hate crimes' are treated as seriously as other offline crimes.
AN UNDERSTANDING OF COMMUNICATION AND PYSCHOLOGICAL BEHAVIOUR IS REQUIRED TO DELIVER EFFECTIVELY FOR YOUR ONLINE COMMUNITY
The social media landscape changes rapidly and how we view, interact and manage online communities is in some cases almost unrecognisable to where we were over 5 years ago. But why is that and how are we changing to adapt?
EVERYONE FROM COKE, RED BULL AND RECORD LABELS TO TAYLOR SWIFT, LORDE AND EVEN BARACK OBAMA ARE USING TUMBLR TO REACH THEIR TARGET AUDIENCE
If you haven't heard of the social media platform developed by David Karp in 2007 when he was only 20 years old, it's probably because it's one of the most underrated social networks out there. I've been a fan since I created my first account back in 2010 and I'll tell you why.
THERE'S A REASON WHY THE SOCIAL MEDIA PLATFORMS WE USE TODAY CAME INTO EXISTENCE, BUT THEY WEREN'T THE FIRST. THE FIRST MIGHT BE OLDER THAN YOU THINK.
I was tagged in a Facebook group discussion this morning, to share my views on an article they had shared. Where a network of business people were discussing how much they dislike self-proclaimed experts and sharing some of the worst advice they'd received from these social media snake oil salesmen.
IT HAS BEEN ESTIMATED THAT AROUND 70% OF ALL SOCIAL MEDIA SHARING IS DARK AND FOR THE UK ALONE THAT ESTIMATE IS CLOSER TO 75%
If you're not sure what 'Dark Social' is then you've probably been put off by the deluge of articles from experts who make it sound like something incredibly sinister or like some demonic entity that is responsible for making your traffic disappear. The truth, as is often the case, isn't that scary at all.
SHOWING YOU CARE & SHARING VALUE WITH OTHERS IS HOW WE PROVE TO PEOPLE THAT A RELATIONSHIP WITH US IS AN ATTRACTIVE PROSPECT
Thanks to the massive rise in social media adoption, outreach and influence, we can access more information than ever before. But being able to make any headway through wave after wave of content to reach your audience is getting increasingly difficult for brands.