PLAYBOY CLUB LONDON

Playboy Club London is the ultimate Mayfair venue. A world-class casino with iconic Bunny croupiers, three fabulous salle privés, and relaxed Players Bar, it offers luxurious gaming and sports around the clock, whilst fine dining comes courtesy of The Dining Room restaurant or privately in a lavish hideaway. In Baroque, we have a uniquely decadent, flamboyant nightspot where you can enjoy live music, Champagne towers and great food.

Known for it's flamboyant showcase parties for celebrities, members and invited guests, as well as exclusive members only events, Playboy Club London is a colourful and classy venue with a lot to offer it's guests. With contemporary decor, nostalgic magazine covers and ratpack photos which arouse memories of the golden age of Playboy glamour throughout the venue it truly is a one of a kind customer experience.

CONSULT

We worked closely with their Head of Marketing to establish a professional tone of voice for their channels, as well as coaching bunny valets to encourage a real social media culture which complimented their well-established traditional marketing channels.

MANAGE

We were brought in to manage their already established channels, which they felt were not performing as well as they had hoped. We took on the day to day posting, seasonal campaigns, covered showcase events and special guest appearances.

CAPTURE

We were able to cover showcase events with both photography and video, live-tweeting from the venue itself. We even introduced iPads behind the bars for the bar staff and bunnies to be able to take 'behind-the-scenes' photos for their Instagram channel.

ANALYSE

+2.6m online audience
+297k monthly check-ins
+142k monthly impressions
+10k monthly interactions