The story of it's creator David Karp should easily have gone on to be another Zuckerburg, having built the platform in his bedroom and gaining over 75,000 users in the first couple of weeks. By the end of the same year it had a 900% growth rate and by 2013 it was reported that over 300 million people were using the site on a monthly basis. Seemingly at the height of it's growth, it was acquired by Yahoo and despite being the fastest growing site at that time, was still fairly unknown to marketers, brands and businesses.
The purchase by Yahoo also brought with it a new user agreement, changes to functionality and a slew of other issues whereby they began to restrict the freedom of use that fans and users had become used to. Whilst clearly a lucrative acquisition by Yahoo, they seemed to steal a lot of the 'cool' away from the platform according to the 69% majority of it's users who are between the age of 18-34 years old. Still, today the site boasts over 300 million blogs with around 133 billion posts between them. Perhaps most interestingly, 78% of the site's traffic comes exclusively from mobiles. Worth thinking about for your brand or business, surely?
So why am I suggesting that you should use Tumblr for your business? Well, the first thing to mention is that this will obviously depend on your business. But if you sell products or services that are likely to be attractive to the 18-34 year old group, then you probably won't find an easier route to reach them. In fact, massive brands are already using Tumblr to great effect. Everyone from Coke, Red Bull and record labels to Taylor Swift, Lorde and even Barack Obama are using Tumblr to reach their target audience by using personal story-telling content about themselves. By it's very nature, it's a highly creative, visual and entertaining platform.
Content is more a mixture of short text posts, with images, audio and video, allowing you to publish article links, quotes and most importantly of all, share or reblog other people's content. All of the content is available directly from the web too and so potentially gives you a lot more visibility than the friend and follower restricted timelines of Facebook and Twitter. Links from content on Tumblr can also aid your SEO, because cleverly search engine bots can scrawl and follow the links you post there. If you want to reach it's target demographic, if you want some more visibility and if you want a site that actually helps you promote your business website then Tumblr is likely to be a great fit for you.
By building a legitimate and professional presence on Tumblr you can easily improve your business' online presence, reach a new demographic and benefit from increased exposure and engagement.
So what are you waiting for?