IT'S PERFECTLY FINE TO FLY BELOW PEOPLES' RADAR, AS LONG AS YOU'RE GETTING THE JOB DONE. YOUR WORK IS LIKELY TO DRAW THE ATTENTION FOR YOU.
When you're building and maintaining an audience or client base through social media, it's easy to assume that declining reach and less visibility isn't going to help. But author David Zweig argues that people who attract less attention might actually have something important to teach the rest of us.
MAKE SURE YOU USE SOCIAL MEDIA TO WORK FOR YOU AND NOT THE OTHER WAY AROUND
Once again, today I’m hearing more from the mass media and television that technology, specifically mobile phones and social media, are a ‘social evil’ or are responsible for corrupting the youth of today.
I FELT I WASN'T ADDING ANY VALUE WITH AUTOMATED QUOTES AND OTHER POSTS THAT I DIDN'T FEEL WERE RELEVANT OR USEFUL.
It's been over a month now since I decided to remove all the automated rubbish from my social media feeds. My thinking behind this was that I felt I was contributing to the clutter and the white noise in people's newsfeeds. It had to stop, because it's simply not social.
INSTEAD OF SPECULATING, ABANDONING ALL HOPE OR PAYING THROUGH THE NOSE FOR ADS; LET'S THINK ABOUT WHAT WE KNOW
It's one of the things that I get asked about the most these days and it seems that everyone has noticed it, from home-businesses, local bands to small-businesses and big brands. "Why aren't all our followers seeing our posts and why isn't my page gaining followers anymore?"
WHETHER YOU'RE PLANNING ON CONQUERING WESTEROS, PLAYING A GAME OF CHESS OR SITTING DOWN TO WORK OUT WHAT YOU'RE DOING ON SOCIAL MEDIA, THERE'S A FEW THINGS YOU NEED TO CONSIDER
In the Game of Thrones, you win or you die. Fortunately, playing the social media game doesn't have quite such dire consequences, but they should be treated seriously. Brand reputations can die just easily online and it's not just simply a question of turning up on social channels and ruling.
EVAN WILLIAMS, FOUNDER OF TWITTER DIDN'T THINK HASHTAGS WOULD EVER CATCH ON. 10 YEARS LATER HE'S BEEN PROVED WRONG. HAPPY #HASHTAG10!
Before Twitter came along and added the #hashtag to our growing lexicon of social media terms, no-one really understand what the point of the hash key was on our keyboards. Some may still not understand. But 10 years ago today, Twitter transformed it's use, allowing users to tag tweets. But it almost didn't make it to Twitter.
WE'VE ALL BEEN TOLD THAT 'ABSENCE MAKES THE HEART GROWN FONDER', BUT IS THE ULTIMATE SOCIAL MEDIA ACCOLADE THAT YOU'RE MISSED WHEN YOU'RE NOT THERE?
As someone that works within social media, I talk a lot about building up a social media presence, about being present for your audience to engage with and about building communities who are interested and invested in you, your content, your brand or your business. So what happens if you suddenly disappear off the face of social media?
ONLINE HATE CRIMES SHOULD BE TREATED JUST AS SERIOUSLY AS ABUSE COMMITTED FACE-TO-FACE ACCORDING TO EXPERTS
In a welcome move today, the UK's Crown Prosecution Service has released new guidelines for Police and prosecutors to ensure that online or social media 'hate crimes' are treated as seriously as other offline crimes.
AN UNDERSTANDING OF COMMUNICATION AND PYSCHOLOGICAL BEHAVIOUR IS REQUIRED TO DELIVER EFFECTIVELY FOR YOUR ONLINE COMMUNITY
The social media landscape changes rapidly and how we view, interact and manage online communities is in some cases almost unrecognisable to where we were over 5 years ago. But why is that and how are we changing to adapt?
EVERYONE FROM COKE, RED BULL AND RECORD LABELS TO TAYLOR SWIFT, LORDE AND EVEN BARACK OBAMA ARE USING TUMBLR TO REACH THEIR TARGET AUDIENCE
If you haven't heard of the social media platform developed by David Karp in 2007 when he was only 20 years old, it's probably because it's one of the most underrated social networks out there. I've been a fan since I created my first account back in 2010 and I'll tell you why.