IT HAS BEEN ESTIMATED THAT AROUND 70% OF ALL SOCIAL MEDIA SHARING IS DARK AND FOR THE UK ALONE THAT ESTIMATE IS CLOSER TO 75%
If you're not sure what 'Dark Social' is then you've probably been put off by the deluge of articles from experts who make it sound like something incredibly sinister or like some demonic entity that is responsible for making your traffic disappear. The truth, as is often the case, isn't that scary at all.
SHOWING YOU CARE & SHARING VALUE WITH OTHERS IS HOW WE PROVE TO PEOPLE THAT A RELATIONSHIP WITH US IS AN ATTRACTIVE PROSPECT
Thanks to the massive rise in social media adoption, outreach and influence, we can access more information than ever before. But being able to make any headway through wave after wave of content to reach your audience is getting increasingly difficult for brands.
I AM NOT A SOCIAL MEDIA EXPERT. I DETEST THE TERM 'GURU' AND AM CONSTANTLY SUSPICIOUS OF OTHERS WHO GIVE THEMSELVES THAT TITLE.
During the last 10 years I have completely fallen in love with digital media and marketing. As someone, who has enjoyed creative writing ever since I was a teenager I have a love for language. You may have often heard me say that I believe the written word is one of the last pieces of magic left to us in this world.
KNOWING YOUR AUDIENCE IS THE KEY TO SOCIAL MEDIA. KNOWING HOW HUMANS REACT IS A SKELETON KEY TO ANY EMOTIONAL LOCK.
Attempting to hide, remove, or censor a piece of information often has the unintended consequence of ensuring that the information is publicised more widely. Especially where social media is concerned.
YOUR COMMENTS, POSTS AND CONVERSATIONS WITH OTHER USERS ALL HELP THEM BUILD UP A PICTURE OF WHO YOU ARE
What does 'personal brand' mean to you? There's plenty of confusion for small businesses about how they should be using social media effectively and one of the biggest issues is deciding to have business accounts or personal channels. Maybe I can help with that.
I BECAME OBSESSED WITH SOCIAL MEDIA, WORKING IT OUT & LEARNING AS MUCH AS I POSSIBLY COULD.
I didn't get into social media until I was 28. By today's standards that's probably pretty late, but bear in mind that was only 10 years ago, in 2007. To me it was an escape, an alter-ego and often evil twin, as I used it to vent and rail against the outside world.
Forgive me if I sound a little too zen today, but I've had a lot of meetings with business people recently who are becoming increasingly frustrated, stressed and more impatient with social media than is good for them or their brand. So I want to talk a little about patience.